Web Developer

What’s next for marketers in the realm of social media, mobile, location, and digital video?That’s what a room full of PepsiCo executives, digital strategists and brand managers tried to figure out earlier this week at the company’s headquarters…. [...]
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You know those YouTube videos with that manly Old Spice guy and his hilarious responses to Twitter fans? Of course you do. So does everybody, it seems, because Old Spice body wash sales have increased 107% in…
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But wait, there’s more! The infomercial is an art form best appreciated after 2 a.m. — and perhaps after a few beers. The classic examples use over-acting and cliched characters to whip the viewer up into a purchasing frenzy by…
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Meaghan Edelstein has gained national media attention through her blog, I Kicked Cancer’s Ass, which she started to document her battle with end stage cancer. She is an attorney, the founder of the non-profit organization Spirit Jump, and…. [...]
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Let’s be honest, you probably can’t call yourself a couch potato anymore. In order to get your entertainment fixes, you probably spend just as much time at your desk, or lying on your bed, or even the commuter train. The…
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This past weekend, Calvin Klein Jeans replaced three of its billboards — two in downtown New York and one on Sunset Boulevard in LA — not with another racy montage of scantily clad models, but with a bright…
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Apple just released four new TV spots, all of them advertising the FaceTime video calling feature of the iPhone 4.The ads go for the emotional jugular, depicting loving interactions that just wouldn’t be the same with an…
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If you’re a bargain hound, here’s a great Twitter account for you to follow: @EarlyBird, the latest official Twitter account from the company itself.It will tweet out time-sensitive and/or limited-quantity deals from various companies and brands…. [...]
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Foursquare has partnered with the Independent Film Channel (IFC) to create a crowdsourced virtual travel guide dubbed, “The IFC Always On. Slightly Off. Guide to America.”Much like Mashable’s own Foursquare page, the IFC…
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The NBA appears to be the latest big brand trying out Twitter’s new “promoted trends” feature that lets a company bump a given topic onto Twitter’s trending topic list.The league has promoted the term “LeBron James,” meaning when…
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